TA: The Kroenke family is not involved in the transfer specific negotiations, they hope to improve the operation of the players sold
Although he failed to win the Premier League championship, Arsenal's performance in the league has made significant progress in recent years, which is indispensable to the support of the Kroenke family behind the scenes. Theathletic disclosed how Arsenal operates.
As Arsenal kicked off the Premier League season with a victory at Old Trafford, Josh Kroenke left the board and went to the locker room to congratulate the players and head coach Arteta. Although he came from the United States to watch Arsenal's first season, his schedule did not end there. The following week, he witnessed the team's 5-0 victory over Leeds United at Emirates Stadium.
Every year, Arsenal executives, including general manager Richard Garrick and executive vice chairman Tim Lewis, fly to Denver, Colorado to meet Stan Kroenke and his son Josh. In March this year, they gathered together again to discuss the club's future plans.
Although Arsenal reached the semi-finals in the Champions League, he was eventually eliminated by Paris Saint-Germain and failed to narrow the gap with Liverpool in the Premier League, which made this meeting particularly important. The Kroenke and his son authorized another round of large-scale summer transfer expenses, with a total amount of nearly ÂŖ250 million, including signings from Portugal Sports to sign forward Yorker Yocres and midfielder Suvimenti from Real Sociedad.
The club's transfer strategy has changed significantly since KSE's acquisition of Arsenal in 2018. From the 2018-19 season to the 2023-24 season, Arsenal's total spending was about 1.1 billion pounds, plus spending in the 2024-25 season (104 million pounds) and spending this summer (245 million pounds), the total spending has exceeded 1.4 billion pounds.
Nevertheless, the Kroenke and his son did not directly participate in specific transfer negotiations. They focus on the potential and development prospects of players, but they will not negotiate with seller clubs or player agents in person. However, before making a major decision, they will ensure that there are good reasons and basis. Additionally, Arsenal has been underperforming in selling players, which is where KSE hopes to improve. To achieve self-sufficiency in the club, it becomes crucial to maximize player value.
Josh Kroenke has been increasingly involved in club affairs in recent years. Whether it is attending the Women's Champions League final to celebrate victory or interacting with players at the Kearney training base in London, this is his performance in club affairs. He also played an important role in the transfer market this summer and personally participated in Eze's signing process.
Although Stan Kroenke rarely visits the Emirates Stadium, he maintains close contact with the club through Tim Lewis. Lewis is a key figure in KSE's trust and a bridge between the club and its owner.
KSE also has several other professional teams, such as the NFL's Los Angeles Rams, the NBA's Denver Nuggets and the NHL's Colorado Avalanche. Among these teams, KSE's management styles are different, but at Arsenal they pay more attention to the autonomy of the club's senior management.
In terms of fan emotions, the Kroenke family has experienced ups and downs. Their decision to join the European Premier League in 2021 sparked widespread protests, followed by the establishment of the Arsenal Advisory Board (AAB) to strengthen communication with fans. Josh Kroenke showed an open attitude at the AAB meeting and won the recognition of fans.
Despite the continued rise in ticket prices, the club's rational attitude in dealing with these issues and its active investment in the transfer market have won the fans' favor for KSE. However, the real turning point may not come until the club's men's football team can win the Premier League or Champions League title.