Reporter: Liverpool s big signings this summer are inseparable from the club s overall financial health
Recently, Echo reporter Paul Goster talked about Liverpool's big signings this summer, and he said that these operations are inseparable from the club's overall financial health.
As Liverpool opponents supported the shock this week, some accounts even joked whether oil was found underground in Anfield. In fact, Reds fans continue to spread a theory in irony that nearly £300 million spent this summer was contributed by "Coutinho's last money."
Of course, this refers to leaving Liverpool to join Barcelona Coutinho in January 2018, when his transfer fee was £142 million, which was used almost immediately to sign Van Dijk and Allison. However, the hot discussions on the Internet about Liverpool's sudden display of spending ability has made many Red Army fans enjoy it.
With Ekitic joining for £79 million, plus Mamadashvili (£29 million) who reached a deal with Valencia last summer, Liverpool's total spend on seven new players reached a staggering £294 million.
club record chases Wilz with a transfer fee of £116 million, followed by Flynnon, who triggered a £29 million termination clause in early June. Long-term target Kolkz then joined Bournemouth for £40m, along with goalkeepers Page (£1.5m) and Freddy Woodman (free transfer from Preston North), which increased local competition.
On the surface, this splurged summer is very different from Fenway Sports' practice of cautious and risk-averse over the past few years, but this view is not recognized within Anfield.
Before this, Liverpool bought only one first-team player, Chiesa, who joined from Juventus for £10 million last summer, which was seen as a low-risk bet for Salah to have a rest. Before the Italian joined the team in August 2024, the most recent major signing was Heraffenberg, who joined from Bayern 12 months ago, meaning Liverpool's spending before June is very limited for clubs of this size.
Because of this, Liverpool's top executives feel relaxed by the £300 million budget in 2025, even if further signings are possible. Fans may think that each transfer window is an independent entity, but in reality, the player trading month does not exist out of the club's overall financial health. Perhaps the real trouble is that Liverpool can spend money so easily in the market without facing doubts like some of its competitors. The Reds did not need to sell their girls' teams or club-owned hotels to show that ambition, nor did any historic spending charges hang over their heads. They have no funding from state wealth and no problems with profit and sustainability regulations. Liverpool was able to afford this historic expenditure thanks to the good practices of various departments. The discipline shown last year helped, and the rich benefits brought by Premier League champions must also be taken into account. The new agreement with Adidas will take effect on August 1, and is reportedly worth £60 million per year. Slott's side is at the top of the group stage in the new Champions League, and the game has never been so profitable at this time. Tours in Hong Kong and Japan will also increase revenue, with sales this summer already bringing more than £60 million, and more players are expected to leave the team.
If anyone thinks this is the end of Anfield's relatively frugal era, it is more likely that Slott and athletic director Richard Hughes are building a long-supported team, just like Klopp and Michael Edwards did years ago. After signing Van Dijk in January 2018, they brought in Alisson, Fabinho, Keita and Shachiri in the next few months.
This gave Liverpool a whole new look and eventually won all the top trophys between 2019 and 2022. Slott and his team will now aim for the same gains, but making large spending again next summer is not the club’s expectation. This team was built to win the present, meaning that such a huge investment will no longer be needed in 2026.