Haaland updated his social media updates and posted social media content about him posted by reporter Fredrik in 2018.

On September 23, 2018, reporter Fredrik wrote on social media: "There is a young man in the Norwegian top league who scores goals like a treasure trove, and he is only 18 years old. Please remember this name - Erling Breut-Haaland."

Haaland posted the social media picture at the time, circled the release date, and captioned it: "I remember this name."